Crisis response
Calm structure during an active reputational incident.
McNamara Advisory supports organisations and senior leaders when scrutiny is immediate, information is developing and the consequences of communication must be carefully weighed.
The immediate position
Before language is issued, leadership needs a communications assessment.
The first stage is to establish what is known, what remains unconfirmed, which stakeholders are affected, who holds decision authority and what external pressure exists.
Initial communications assessment
Leadership messaging and holding statements
Stakeholder and internal communications
Media response and Q&A preparation
Executive and spokesperson briefing
Communication sequencing
Reputational risk considerations
Ongoing counsel as circumstances develop
Executive direction
Clarify decision authority, approval processes and the leadership position communications must represent.
Operational facts
Work from information supplied and verified by the organisation. McNamara Advisory does not independently determine factual truth.
Legal alignment
Coordinate with appointed legal counsel. Legal advice falls outside the advisory engagement.
An active matter