Crisis Response
Strategic communications counsel during active reputational incidents, supporting leadership as facts, scrutiny and stakeholder expectations develop.
Explore the practiceStrategic counsel for high-stakes moments.
In moments of pressure, silence, speed and language all carry consequence.
McNamara Advisory
McNamara Advisory is a South Africa-based advisory practice working with organisations, boards and senior leaders locally and internationally. We provide crisis, reputation and strategic communications counsel in situations where judgement matters, scrutiny is heightened and communication carries consequence.
From preparing organisations before a crisis occurs to advising during active incidents, we help leadership teams establish the facts, assess the communication environment, anticipate stakeholder concerns and respond with clarity, discipline and sound judgement.
The practice
Counsel across the incident lifecycle.
McNamara Advisory works before, during and beyond moments of heightened reputational attention. The work is structured around the decisions leadership must make and the people who will be affected by them.
Crisis Preparedness
Readiness reviews, playbooks, escalation structures and communication protocols designed before an incident places them under pressure.
Explore the practiceCrisis Simulations
Realistic executive exercises that test judgement, coordination, spokesperson readiness and organisational communication under pressure.
Explore the practiceExecutive & Strategic Communications
Private counsel on consequential leadership messaging where language, audience, timing and organisational context must be considered together.
Explore the practiceAdvisory discipline
The communication environment is part of the incident.
An organisation may be managing operational, legal, regulatory and human considerations at once. Communications counsel must understand those pressures, preserve the integrity of decision-making and prepare leadership for the questions that will follow.
I
Establish the position
Clarify what is known, what remains uncertain, who is affected and which decisions are imminent.
II
Assess the environment
Consider stakeholder expectations, media interest, internal concerns and the likely direction of scrutiny.
III
Advise leadership
Prepare language, sequencing and spokespersons in alignment with operational realities and appointed legal counsel.
Engagement
Scope shaped by the matter, not by a generic package.
Engagements are scoped according to complexity, urgency and organisational requirements.
Urgent requests are prioritised according to the nature of the incident and advisor availability.